influencer marketing

Greenvissage explains, how influencers earn from social media platforms?

Creators earn through monetized content, affiliate marketing, merchandise, branded content, and platform-based revenue or in-video ads. Besides, social media influencers are also being introduced to new avenues of monetization. Micro-influencers (between 1,000 and 10,000 followers) earn an average of USD 1,420 per month while mega-influencers (more than one million followers) make USD 15,356 per month. A tier I digital creator like Dolly Singh charges INR 5-6 lakh for an Instagram video and INR 3.9-4.7 lakh for an Instagram Reel.  Cricketers like Virat Kohli earn about INR 5 crore per Instagram post. YouTuber Ajey Nagar, popular as Carryminati, earns around INR 10 lakhs a month from YouTube advertisement views alone. On YouTube, creators can earn through pre-roll skippable ads, super-chats, super-thanks, subscription costs, etc. Advertisers narrow down influencers for their campaigns based on their follower count, content, genre, engagement rate, and relevancy of the audience. Advertisers usually prefer hiring a bunch of micro-influencers instead of tier I creators with huge followings.

Greenvissage explains, why Airlines are taking interest in Metaverse?

The airline industry has recently taken an increased interest in Non-fungible tokens (NFTs) and the Metaverse, joining the growing list of industries seeing opportunities. Qatar Airways and Emirates have recently announced their plans to launch NFTs and enter the Metaverse. Singapore Airlines, Lufthansa, Qatar Airways, and Qantas are all aiming to gain a foothold in the metaverse. The US-based behemoth Boeing has announced its intention to build a plane in the metaverse. According to JP Morgan, the metaverse will have a significant impact on every business, and there is a huge market opportunity estimated to be worth USD 1 trillion. The frequent flyer program, a profitable segment for the aviation industry, isn’t expected to flourish like in the pre-pandemic period, as people are flying less after the COVID pandemic. Therefore, airlines have turned to the metaverse, to provide their consumers with the same flying experience, digitally. Qatar Airways has allowed passengers to view the interior of the aircraft from the comfort of their own homes, through Metaverse. The airline has also launched the first Meta-human cabin crew. Meanwhile, NFTs are being used to supplement existing loyalty flying programs, as they can be used for ticketing and journey tracking in the airline industry. NFTs can also store information such as flight time, distance travelled, etc.

Greenvissage explains, why Reliance’s Future Group gamble hasn’t played well?

Reliance Industries has backed out of its deal with Future Group and therefore, lenders are now initiating bankruptcy proceedings against Future Retail. Reliance’s retail business hasn’t been able to penetrate big cities owing to real estate concerns, and Future Retail was expected to solve this problem of Reliance as it has stores in prime locations and a loyal clientele. Reliance bid for the Future Group when the latter was on verge of a default, and the merger would have given Reliance access to a successful large format brand. However, with the cancellation of the deal, Reliance’s e-commerce ambitions in the fresh products and groceries space have also been dealt a heavy blow and have stalled its plans to edge past Dmart. Meanwhile, Future Retail also owes Reliance over INR 3,000 crore in rent. Reliance had recently taken over 900 Future Retail Stores, through a physical takeover involving inventory, furniture, lighting, and other equipment, however, the same will have to be returned to creditors when demanded. Although, many experts argue that the entire setup was for real estate and that has been achieved.

Greenvissage explains, why are exports to Russia costing businesses a fortune?

India exports goods worth USD 4-4.5 billion annually to the Commonwealth of Independent States (CIS) nations which includes Russia and Ukraine. In the first 10 months of FY 2022, Russia made up USD 2.85 billion out of the total, while Ukraine USD 427 million. As India aims to continue its export to Russia amid the war, logistical problems and last-mile delivery are proving to be hurdles for exporters. Sanctions on Russia have led to a spike in crude oil prices and have made shipping expensive. The shortage of shipping containers has also added to the cost. Insurance companies are reluctant to insure shipments to Russia as the country has been declared a war zone. Further, several ships carrying 3,000 containers from India to Russia are stranded in Europe and West Asia due to the transportation embargo on shipments into Russia and Ukraine. While exporters are looking at alternative land routes or new buyers for the goods in transit, those trying to get the shipments back are facing a big crisis.

Greenvissage explains, why are Zomato and Swiggy introducing ‘Eat Now, Pay Later’?

Zomato has announced Buy Now Pay Later (BNPL) option for its customers to order food and pay for it at a future date. However, fintech like PayU, EPaylater, and Simpl are already offering credit to customers who order food online. The reason behind Zomato and Swiggy entering the BNPL segment is to save the commission it pays on the same. When a customer opts for the BNPL option, the companies pay the order value upfront to the food delivery platforms, however, charge a 1–2% fee. Therefore, Zomato and Swiggy, both have decided to set up their own BNPL companies, after getting all the required approvals to form an NBFC, to save the commission fee. These companies already have data about customers’ preferences and the kind of money they spend. Therefore, it would be easier for them to provide BNPL credit according to this data. Introducing the BNPL alternative can increase online orders, as McDonald’s experienced the same when it allowed people to pay using credit cards.